About Lark Hotels
Boutique hotel management is Lark’s specialty. Lark hotels embrace the locations they are in — but in playful, unexpected ways. Think “sense of place” with imagination and a touch of mischief. We invite our guests to experience modern luxury in the heart of iconic destinations, to feel the pull of a nostalgic getaway while surrounded by today’s amenities and to find attentive service when they want it and privacy when they don’t.
Initially we grew in coastal cities and resort destinations in the northeast of the United States through both management contracts and select joint venture partnerships. We are now moving into other iconic locations across the United States. By leveraging the success of our existing collection of design driven boutique properties in iconic locations we will replicate this model consistently, but with a nod to each property’s individuality. Read about our founding partners and approach in this profile in Hospitality Design magazine.
Central to Lark’s success as managers and developers is our core team of hospitality, design and marketing veterans.
With experience working with properties as small as 9 rooms and as large as 175 rooms, the team has worked together on many significant inn, hotel and resort projects throughout the northeast of the United States. For more information or to connect with our team about your project, please email us.
Boutique Hotel Management Services
For investors who would rather not oversee the daily operations of their hotel but want to ensure the success of their investment, Lark’s boutique hotel management services provide the perfect solution. Management services include day-to-day oversight of all aspects of the business operations including:
- human resources
- customer relations
- public relations
- expense management
- rate management
- software and IT management
- minor to major building project
Boutique hotel management fees are typically based on a percentage of gross room revenues and are paid monthly. In some cases, with a start up or vastly under-performing property there will be a set monthly retainer. In order to be branded as a Lark Hotel and become a member of our collection, your property will go through a thorough evaluation of your location, design, building, amenities and level of service.
Founder, CEO, Principal
At age 28, Rob entered the hospitality world with the purchase of his first lodging property in Kennebunkport, Maine. Now, 12 years later he is involved in the ownership and management of 19 distinctive boutique properties in the North East of the United States and in California. Along the way he has served as a consultant/owner’s representative for several significant hotel and resort projects throughout the North East. In 2012 Lark Hotels was formally born. Lark is Rob’s passion — creating and operating playful, design-driven boutique properties that pay homage to their locations and create a deep feeling of nostalgia by providing unique experiences and service for guests — resonates deeply with him.
Not a back office CEO, Rob has been recognized for doing whatever it takes - whether it is cleaning toilets, making beds, hauling furniture or installing wallpaper. It’s true, more of his time lately is spent developing the strategic vision for Lark Hotels, creating budgets, forecasting revenue projections and evaluating projects, however he, along with the rest of the Lark Leadership Team, is in regular touch with each property on an ongoing basis. Over the last decade he has become an expert in revenue management, creating operational efficiencies, repositioning properties, operationalizing a property’s brand and project evaluation. While other developers and operators can be hesitant to commit to seasonal markets or smaller properties, Rob has a particular affinity for these resort destinations and knows how to maximize a short season.
Chief Inspiration Officer, Principal
Director of Design, Principal
Company Director of Operations
Director of Human Resources, Account Manager
Director of Digital Technology
Megan has the unique ability to see and support the big picture by paying attention to the smallest details. In her time with Lark she has proven to be a skilled organizer of small and large projects, mentor to staff, manager of chaos, defender of the lark mission and a dynamic part of the leadership team. Megan thrives on creating efficient systems from disorder. In her role as Operations Coordinator she is regularly on the road evaluating new development opportunities as well as leading new property openings and transitions. Megan also manages special projects and supports regional and general managers on property and from afar. Because each Lark hotel is unique, Megan's job is to operationalize our brand while acknowledging each hotel's specific personality.
Content Marketing Manager
Marketing Accounts Manager
Amanda’s maxim is “creative thinking through organizational savvy” (or the other way around, depending on the day). When an online quiz told her she was 50% right- and 50% left-brained, it made complete sense. Hence her science education, but passion for working in the arts and creative fields. She loves making beautiful food, but only by way of following a Cook’s Illustrated recipe to the letter. Get the picture? Amanda’s experience and acuities, as well as her dedication to living out her connection to place, made her the perfect catch to help Lark’s marketing team develop the organizational framework for their visions. With a multidisciplinary background as varied as the states she’s lived in, Amanda spent 10+ years in the nonprofit sector – primarily in events planning, public relations and marketing, strategic organizing, educational programming and development, and writing and research – before finding her groove in the communications and PR world. She loves to write, create and imagine – but that doesn’t mean she can’t love a good spreadsheet.