About Lark Hotels
Boutique hotel management is Lark’s specialty. Lark hotels embrace the locations they are in — but in playful, unexpected ways. Think “sense of place” with imagination and a touch of mischief. We invite our guests to experience modern luxury in the heart of iconic destinations, to feel the pull of a nostalgic getaway while surrounded by today’s amenities and to find attentive service when they want it and privacy when they don’t.
Initially we grew in coastal cities and resort destinations in the northeast of the United States through both management contracts and select joint venture partnerships. We are now moving into other iconic locations across the United States. By leveraging the success of our existing collection of design driven boutique properties in iconic locations we will replicate this model consistently, but with a nod to each property’s individuality. Read about our founding partners and approach in this profile in Hospitality Design magazine.
Central to Lark’s success as managers and developers is our core team of hospitality, design and marketing veterans.
With experience working with properties as small as 9 rooms and as large as 175 rooms, the team has worked together on many significant inn, hotel and resort projects throughout the northeast of the United States. For more information or to connect with our team about your project, please email us.
Boutique Hotel Management Services
For investors who would rather not oversee the daily operations of their hotel but want to ensure the success of their investment, Lark’s boutique hotel management services provide the perfect solution. Management services include day-to-day oversight of all aspects of the business operations including:
- human resources
- customer relations
- public relations
- expense management
- rate management
- software and IT management
- minor to major building project
Boutique hotel management fees are typically based on a percentage of gross room revenues and are paid monthly. In some cases, with a start up or vastly under-performing property there will be a set monthly retainer. In order to be branded as a Lark Hotel and become a member of our collection, your property will go through a thorough evaluation of your location, design, building, amenities and level of service.
At age 28, Rob entered the hospitality world with the purchase of his first lodging property in Kennebunkport, Maine. Now, 13 years later he is involved in the ownership and management of 22 distinctive boutique hotels and 4 restaurants in the North East of the United States and in California. Along the way he has served as a consultant/owner’s representative for several significant hotel and resort projects throughout the North East. In 2012 Lark Hotels was formally born. Lark is Rob’s passion — creating and operating playful, design-driven boutique properties that pay homage to their locations and create a deep feeling of nostalgia by providing unique experiences and service for guests — resonates deeply with him.
Not a back office CEO, Rob has been recognized for doing whatever it takes - whether it is cleaning toilets, making beds, hauling furniture or installing wallpaper. It’s true, more of his time lately is spent developing the strategic vision for Lark Hotels, creating budgets, forecasting revenue projections and evaluating projects, however he, along with the rest of the Lark Leadership Team, is in regular touch with each property on an ongoing basis. Over the last decade he has become an expert in revenue management, creating operational efficiencies, repositioning properties, operationalizing a property’s brand and project evaluation. While other developers and operators can be hesitant to commit to seasonal markets or smaller properties, Rob has a particular affinity for these resort destinations and knows how to maximize a short season.
Director of Hotels
Meg has the unique ability to see and support the big picture by paying attention to the smallest details. In her time with Lark she has proven to be a skilled organizer of small and large projects, mentor to staff, manager of chaos, defender of the lark mission and a dynamic part of the leadership team. Meg thrives on creating efficient systems from disorder- the day before a hotel opening is like Christmas Eve to her. In her role as Director of Hotels she is globally responsible for all matters relating to hotel operations. Meg is regularly on the road evaluating new development opportunities, leading new property openings or transitions, supporting a team of regional managers and assessing existing hotel procedures. Because each Lark hotel is unique, Meg's job is to create the blueprint for operationalizing our brand while highlighting each hotel's specific story.
Director of Human Resources and Accounts Manager
Holihan is derived from a Celtic word meaning “proud”, and Jeffrey Holihan is indeed the proud captain of the accounting team. When the seas get a little choppy inside the dynamic Lark world, he always provides a steady hand and keeps morale up. He has spent the majority of his working life in hospitality on both the operations and accounting sides. Starting out as a teenager working at a couple of Victorian hotels on the New Hampshire seacoast, he went on to work in many positions from short order cook to hotel general manager before “changing careers” to pursue accounting, and, as fate would have it, ending up back in hospitality, this time as a Controller for Hotel Development, Hotel Construction and Hotel Operations for both limited and full service hotels. With degrees in Hotel and Restaurant Management as well as Accounting, and years of experience to draw from, Jeffrey is well seasoned and well equipped to roll up his sleeves and work with everyone from GMs to bookkeepers to ensure that our accounting stays on course. A spare-time avid waterman, Jeffrey is very happy being either on top of or underwater and loves to travel especially to warm remote seaside locations.
Group Executive Chef
Growing up in a small town in Wisconsin, Justin Perdue can remember cooking with his mom at home, where meatballs were a specialty, and watching the PBS series Great Chefs of the World in his free time. Flash forward and Justin worked with Bobby Flay’s New York City restaurant, Bar Americain, where he honed his skills while at attending NYC’s International Culinary Center. Seeking a new challenge, Justin then moved to Chicago where he continued moving his way up the line at renowned kitchens, including NoMi inside the Park Hyatt Chicago, and Topolobampo, where he gained experience under famed chef Rick Bayless. Most recently, Justin worked within the Hotel Sofitel group as an Executive Chef, at both the Chicago and Philadelphia locations.
At Lark, Justin has traded in his Chef whites for a tee shirt and a trucker hat but he still keeps his flavor bible close by. Responsible for the creative direction and menu development at each of our restaurants and bars, Justin also hires and trains kitchen crews, implements system to create efficiencies, all the while monitoring food and labor costs with his on property teams.
Director of Revenue Management
Nik brings to Lark the unique combination of nerdy computer geek and confident leader. A rare breed of Croatian and South African, he is calm and steady and always knows when to take action. Nik has a lengthy background in hospitality and has held many roles in operations management around the world. As our Director of Revenue Management, Nik is responsible for global revenue management for Lark and overall implementation, and maintenance of our technology and systems. Nik believes that technology has a great influence on the guest experience, and on our company as a whole and is always on the lookout for the next gadget or app that will take the Lark experience to the next level.
Director of Strategic Marketing & Advertising
Amanda’s maxim is “creative thinking through organizational savvy” (or the other way around, depending on the day). When an online quiz told her she was 50% right- and 50% left-brained, it made complete sense. Hence her science education, but passion for working in the arts and creative fields. She loves making beautiful food, but only by way of following a Cook’s Illustrated recipe to the letter. Get the picture? She loves to write, create, and imagine – but that doesn’t mean she can’t love a good spreadsheet. With a multidisciplinary background as varied as the states she’s lived in, Amanda spent 15+ years in the nonprofit sector – primarily in public relations and marketing, strategic organizing, educational programming and development, events planning, and writing and research – before finding her groove in the communications world. Amanda’s years of communications experience and skill, as well as her dedication to living out her connection to place, makes her perfectly situated to lead Lark’s marketing team on strategic marketing and advertising initiatives and to continue to develop the organizational framework for their visions.
Director of Content Marketing & Public Relations
Emily discovered a gift for gab at a young age, which often landed her at the desk next to the teacher's starting as early as third grade. That love of language and creative storytelling makes her the perfect person to lead the charge on the social media, public relations, and content marketing front. With her hands-on approach and in-depth market knowledge, Emily oversees a layered communications program strategically designed to create unique content that reaches audiences right where they want it - even if they don't know it yet. A former public relations account director for large firms including Arnold, Mullen, and Porter Novelli, Emily’s tenacity and forward-thinking has earned her a reputation as equal parts The New Yorker and US Weekly. She has spent nearly twenty years developing, executing and troubleshooting communications programs designed to drive awareness while unifying messaging across all mediums. That she got to tailgate with Mr. Clean, put bread on the Jumbotron in Times Square during the Atkins era, and now inspire people to go on a lark while doing so is the icing on the cake.
Director of Asset Management
Stefanie comes to Lark after a decade in New York City working on one of the world’s most visited properties: Rockefeller Center. In striving to elevate the experience of her tenants, visitors and broader community, she came to appreciate the destination-building aspect of her work above all. This innate passion is what brought her and quickly aligned her with Lark’s mission. With a Masters degree in Asset Management, Stefanie is energized by collecting facts and opinions and in return, presenting them to the world the way she sees it and without reservation. Stefanie, with her inquisitive eyes, will ask you a question and listen so intently. This intensive listening turns into knowledge, and she has mastered the fine art of turning knowledge into action. At Lark, Stefanie is responsible for the financial performance of each property. She achieves this by a laser-focus on multiple and timely task execution along with an authentic ability to integrate into diverse teams which in turn makes her one of most introspective yet outgoing people.
Nicole is an energetic number-cruncher with a bachelor’s degree in Hospitality Management and a concentration in Accounting. She is a Massachusetts native and has extensive experience handling the books for restaurants, specializing in untangling complicated messes and catching up on years of backlogged work. At Lark she has taken on the role of in-house financial detective, and spends her time tracking down the answers to accounting questions before they become big headaches. In her free time, she enjoys hiking with her adopted dog from Alabama, spending way too much time at farmers markets, and relaxing with her fiancé from Georgia.
Regional Manager Northern New England, New York and California
Kenzie is a people person through and through; Not only is she the one who will remember how you take your coffee in the morning or suggest a new album or book you may like based on what you mentioned to her…in passing…that one time…a year ago- but she ensures there is that human element to everything she touches to provide genuine service for our guests. Kenzie grew up in a small coastal town on the Eastern End of Long Island. She has a passion for supporting small business which stems from observing first hand the drive, dedication & passion of her own family’s business. From a young age, Kenzie had dreams of owning and operating a Bed and Breakfast back home in the Hamptons. She attended Lynn University in Boca Raton, Florida where she received a Bachelor’s Degree in Hospitality Management. Following graduation her hospitality career transformed from being an industry intern and running front office operational teams to opening two brand hotels and leading the operations team of a four diamond resort. Through time, Kenzie was determined to return to her roots. She blended her passions together and found her home at Lark.When Kenzie is not on the road visiting her beautiful Lark properties, you can find her exploring the outdoors, large iced coffee in hand, with her yellow lab, Carson by her side.
Regional Manager Southern New England and Florida
Have you ever met someone who you believed was doing exactly what they were born to do? Well, we believe that about Jon. Being the son of an United States Airman, Jon grew up in an environment where he was constantly traveling, living in new places and meeting people from all over the world. He was immersed in the hospitality culture without truly ever knowing it. Jon just couldn’t shake this destiny. He attended the University of New Hampshire and received degrees in both Hospitality Management and Food and Beverage Management. From there, Jon’s extensive career in operations and hotel openings and development began! Jon is a “roll up your sleeves and get to work but don't forget to do it with some laughter” kind of manager. At his core, giving back is his true passion. Jon currently serves on the UNH Board of Young Professionals, mentoring students post graduation. As a Regional Manager, Jon assists in the hotel operations for our locations predominantly located on Nantucket, Martha's Vineyard, Newport and Marco Island, Florida.
Human Resources Associate
Melissa is a combination of extreme organization and old fashioned thoughtfulness. She's the person who still balances her checkbook and will not only remember your birthday but will celebrate it with a card sent via the long lost art of snail mail. Having spent the last decade making employees her priority, she backed that up in 2011 by earning her Professional in Human Resources certification, giving her the added edge to take on anything that comes her way with a skilled and mindful approach. Knowing that employees are at their best when they feel appreciated and supported, she makes it her mission to take time to do just that by checking in to see how the family is doing or walking through the intricacies of the new health insurance plan and all with a smile. For her, a fun day in the office is one with the perfect combination of problem solving and supporting others.
Company Events Coordinator
As the producer and organizer of Lark events company wide, Maggie's job is to build business, advise on property teams and monitor production quality. Maggie comes to us with extensive experience at a New England based boutique event company. She has honed her skills over the years curating personalized events where every detail matters. Maggie lends a hand in making sure that every event is as unique as the property at which it is held. Maggie brings to Lark and to our guests her incredibly patient demeanor, extreme organizational skills and upbeat attitude which has been the recipe for successfully developing this part of our business.