Hotel Management & Development

About Lark Hotels

Boutique hotel management is Lark’s specialty. Lark hotels embrace the locations they are in — but in playful, unexpected ways. Think “sense of place” with imagination and a touch of mischief. We invite our guests to experience modern luxury in the heart of iconic destinations, to feel the pull of a nostalgic getaway while surrounded by today’s amenities and to find attentive service when they want it and privacy when they don’t.

Initially we grew in coastal cities and resort destinations in the northeast of the United States through both management contracts and select joint venture partnerships. We are now moving into other iconic locations across the United States. By leveraging the success of our existing collection of design driven boutique properties in iconic locations we will replicate this model consistently, but with a nod to each property’s individuality. Read about our founding partners and approach in this profile in Hospitality Design magazine.

Central to Lark’s success as managers and developers is our core team of hospitality, design and marketing veterans.

With experience working with properties as small as 9 rooms and as large as 175 rooms, the team has worked together on many significant inn, hotel and resort projects throughout the northeast of the United States. For more information or to connect with our team about your project, please email us.

Boutique Hotel Management Services

For investors who would rather not oversee the daily operations of their hotel but want to ensure the success of their investment, Lark’s boutique hotel management services provide the perfect solution. Management services include day-to-day oversight of all aspects of the business operations including:

  • human resources
  • customer relations
  • operations
  • marketing
  • public relations
  • sales
  • accounting
  • expense management
  • rate management
  • software and IT management
  • minor to major building project

Boutique hotel management fees are typically based on a percentage of gross room revenues and are paid monthly. In some cases, with a start up or vastly under-performing property there will be a set monthly retainer. In order to be branded as a Lark Hotel and become a member of our collection, your property will go through a thorough evaluation of your location, design, building, amenities and level of service.

Leadership Team

Rob Blood

Founder, CEO, Principal

At age 28, Rob entered the hospitality world with the purchase of his first lodging property in Kennebunkport, Maine. Now, 12 years later he is involved in the ownership and management of 19 distinctive boutique properties in the North East of the United States and in California. Along the way he has served as a consultant/owner’s representative for several significant hotel and resort projects throughout the North East.  In 2012 Lark Hotels was formally born. Lark is Rob’s passion — creating and operating playful, design-driven boutique properties that pay homage to their locations and create a deep feeling of nostalgia by providing unique experiences and service for guests — resonates deeply with him.

Not a back office CEO, Rob has been recognized for doing whatever it takes - whether it is cleaning toilets, making beds, hauling furniture or installing wallpaper.  It’s true, more of his time lately is spent developing the strategic vision for Lark Hotels, creating budgets, forecasting revenue projections and evaluating projects, however he, along with the rest of the Lark Leadership Team, is in regular touch with each property on an ongoing basis. Over the last decade he has become an expert in revenue management, creating operational efficiencies, repositioning properties, operationalizing a property’s brand and project evaluation.  While other developers and operators can be hesitant to commit to seasonal markets or smaller properties, Rob has a particular affinity for these resort destinations and knows how to maximize a short season.

Dawn Hagin

Chief Inspiration Officer, Principal

Dawn is a “wouldn’t it be cool if” kind of thinker. She wakes up with ideas in her head and can’t wait to share them. Dawn leads Lark Hotels branding conceptualization and marketing, advertising and public relations strategy for each of our properties, as well as the overarching Lark Hotels brand. She was a principal at Rare Brick, one of the nation’s leading boutique hospitality design and photography firms. She has developed marketing strategy and refined the brands of 50+ lodging businesses, including those in the Lark portfolio. With 14 years consulting experience specifically for the hospitality industry, Dawn has developed a reputation for in-depth industry knowledge and a keen instinct for effectively marketing hospitality services. Accomplishments include the extremely successful re-positioning and re-branding of a century-old hotel on Martha’s Vineyard, and the launch of a naturally spectacular boutique hotel in the Pocono Mountains. A former corporate marketing communications manager, she has led large creative teams to great success and has conceptualized and created communications of every variety — including web content and design, collateral, direct mail, ad copy, speeches, and editorial articles.

Rachel Reider

Director of Design, Principal

Rachel Reider is known as one of New England’s hottest young interior designers (she recently was honored as one of “5 under 40″ to watch by New England Home magazine), but to us here at Lark she is quite simply the nicest, most creative barometer of style we’ve ever met. She and her design team at Rachel Reider Interiors have made each Lark Hotel sing with fresh, fun sophistication through unique use of color, texture, and form. Rachel has deep roots in the interior design field with over 15 years of experience. She holds a degree in Interior Design from the New England School of Art and Design as well as having worked at two prestigious design firms prior to starting Rachel Reider Interiors Inc. in 2006. Her firm has been recognized by publications such as Coastal Living, Design New England, The Boston Globe, Travel and Leisure and Better Homes and Gardens for its uniquely individualized approach to functionally chic interiors.

Leigh Blood

Company Director of Operations

Leigh keeps us in line. She has exceptional organizational skills and attention to detail, but can also think broadly so as never to get caught in that forest/trees conundrum. It’s not hyperbole to say that she is the glue that holds us together and the net that catches what otherwise might slip through. For Lark, Leigh oversees the operational support provided by the Lark Leadership Team to the on-property teams at all Lark Hotels. She is the facilitator of internal communication, the coordinator of tasks and calendars, and the master of systems and checklists. With 5 years experience in running properties as an owner/operator plus 5 years specializing in back-of-house operations, she knows hospitality from the inside out - she can fold sheets, bake a mean scone, handle reservations with warmth and finesse, and recite our chart of accounts in her sleep. And thus she understands what is needed to enable everyone on property to do their best work. With degrees in biology and studio art, she has the unique left brain/right brain combination that allows her to be sociable and creative while still having the type A ethos that keeps us moving in the right direction with an eye toward exceptional organizational structure.

Ellen Blood

Director of Human Resources, Account Manager

Ellen juggles a bunch of stuff for Lark — from human resources, to accounting, to training, to event management. And she keeps those balls in the air with style, grace and a dose of panache.  As an operations manager with over twenty years of experience in both startup and established companies, Ellen has a seasoned perspective in operational issues of every stripe. Over the years she has handled all aspects of Human Resources, hiring, training and supervision of staff, development of personnel policy and budgets; RFP’s and grant proposals;  facility management with a specialization in build out/renovation of large office spaces up to 20,000 square feet; Investor relations pre and post IPO; and both local and national event planning for conferences on both the east and west coast.

Adam Policky

Director of Digital Technology

Adam’s skills are too numerous to mention, but for Lark he spearheads our Internet technology, graphic design, photography and video. Adam was a principal at Rare Brick, one of the nation’s leading boutique hospitality design and photography firms. He also has been known to design and manufacturer a stunning light fixture (or two, or three) for our hotels and contribute art photography to our walls. A former corporate senior designer and fine art photographer, Adam has developed logos and identities, designed and redesigned collateral, and shepherded projects large and small through concept development, design, and production. As a member of the pre-launch development team at Ofoto, Inc., Adam helped the company design and develop one of the first online photo sharing and digital printing websites, preparing the company for its eventual sale to Kodak.

Megan Butcher

Operations Coordinator

Megan has the unique ability to see and support the big picture by paying attention to the smallest details. In her time with Lark she has proven to be a skilled organizer of small and large projects, mentor to staff, manager of chaos, defender of the lark mission and a dynamic part of the leadership team. Megan thrives on creating efficient systems from disorder. In her role as Operations Coordinator she is regularly on the road evaluating new development opportunities as well as leading new property openings and transitions. Megan also manages special projects and supports regional and general managers on property and from afar. Because each Lark hotel is unique, Megan's job is to operationalize our brand while acknowledging each hotel's specific personality.

Emily Golin

Content Marketing Manager

Emily discovered a gift for gab at a young age, which often landed her next to the teacher starting as early as third grade. That love of language and story telling makes her the perfect person to lead Lark’s content marketing and social media messaging. A former public relations account director for large firms including Arnold, Mullen, and Porter Novelli, Emily has worked with a dizzying array of clients. Over the years her tenacity and broad-thinking creativity earned her a reputation as equal parts The New Yorker and US Weekly. She has spent fifteen years developing, executing and troubleshooting marketing communications programs designed to drive awareness, unify messaging across all mediums, and increase consumer demand. That she got to tailgate with Mr. Clean, put bread on the Jumbotron in Times Square during the Atkins era, and power the Olympics with protein while doing so was the icing on the cake.

Amanda Wallace

Marketing Accounts Manager

Amanda’s maxim is “creative thinking through organizational savvy” (or the other way around, depending on the day). When an online quiz told her she was 50% right- and 50% left-brained, it made complete sense. Hence her science education, but passion for working in the arts and creative fields. She loves making beautiful food, but only by way of following a Cook’s Illustrated recipe to the letter. Get the picture? Amanda’s experience and acuities, as well as her dedication to living out her connection to place, made her the perfect catch to help Lark’s marketing team develop the organizational framework for their visions. With a multidisciplinary background as varied as the states she’s lived in, Amanda spent 10+ years in the nonprofit sector – primarily in events planning, public relations and marketing, strategic organizing, educational programming and development, and writing and research – before finding her groove in the communications and PR world. She loves to write, create and imagine – but that doesn’t mean she can’t love a good spreadsheet.