Lark Hotels respects the privacy of all our guests, and we are committed to protecting it. To best serve you throughout this website and in our loyalty program, you may be asked to provide a variety of information, such as name, mailing address, telephone number, email address, etc. This information will allow us to provide a personalized experience for each visitor to our hotels and in follow-up communications.
This website does not collect, save, or store any personal information from visitors that simply browse this website, unless you voluntarily and intentionally provide it to us. We do not collect personal information without your knowledge or consent. Any personal information that is requested on our website is necessary in order to perform a particular service, such as enrolling you in the “On a Lark Club” loyalty program.
In order to become a member of the loyalty program, you must first complete the online form. During enrollment, new members are required to provide certain contact information. We use this information to create a member profile of your previous and future stays at Lark Hotels and other information for which you’ve expressed an interest. Such information enables us to provide a more personalized experience for our members upon your stay at a Lark Hotel and in relevant follow-up communications.
Lark Hotels may inform you by email of our available services, products, specials, and sweepstakes. You may opt in or out of receiving these materials at any time.
Agents or contractors of Lark Hotels and affiliates who have access to your personal information are required to keep the information confidential and not to use it for any purpose other than to carry out the services they are performing for Lark Hotels. Lark Hotels and affiliates will not sell or distribute any of your personal information to any outside organization for marketing or solicitation without your permission.
Please be aware that third-party websites available through links on larkhotels.com each have separate privacy and data collection practices. We have no control, responsibility, or liability for these third-party policies or actions. Lark Hotels cannot ensure or warrant the security of any information you disclose online to third party sites.
This website is subject to United States law. Lark Hotels will disclose personally identifiable information without your permission when required by law or in good faith belief that such action is necessary to investigate or protect against harmful activities to guests, visitors, associates, or others, or to property (including this site).