Insider's Guide to Visiting Salem in October

With the opening of The Hotel Salem, we're ready for October in Salem, Witch City's "Super Bowl" season. As you can imagine, people flock to our North Shore town for all things spooky and witchy once the leaves start to turn. While we're all in on celebrating Salem's historic happenings, we also recognize that some of the witch-themed tourist attractions are a little...well, tacky. So how to indulge the scary side of Salem without veering into cheesy territory? Check out our insider's guide to visiting Salem in October for all the tips you need to enjoy your fall visit to Salem.

First, snag your reservation at one of two of our Salem boutique hotels. Lodging in Salem in October fills up fast, especially so around Halloween amid Haunted Happenings, the official name of the town-wide celebrations. At both The Merchant and The Hotel Salem, you can leave your car and walk around Salem's waterfront and pedestrian-friendly shopping district, so you won't have to deal with traffic and parking.

For entertainment, stick to the historical side of Salem's offerings with the Jonathan Corwin House, also known as The Witch House, the home of one of the judges of the 1962 Salem Witch Trials. The house contains artifacts from the infamous trails and a great overview of American colonial life in the 17th century. Get involved in the history yourself with a History Alive's performance of Cry Innocent, which tells the story of Bridget Bishop. Bishop was the first person to be executed as a result of the hysteria that gripped Salem in 1692. The interactive show starts outside with Bishop's arrest on the town square and then heads into the old Town Hall where the audience plays the part of the Puritan jurors. See if you'll come to a different conclusion than the jury that sent Bishop to the gallows.

Then, indulge your inner witch with some shopping on the Essex Pedestrian Mall. During weekends in October vendors set up tables along the sidewalk and performers entertain shoppers with their busking acts. The festival atmosphere of the crowds on the pedestrian mall makes for great people watching while visiting Salem in October.